NSCB launch county-wide CSE awareness campaign
To mark National CSE Awareness Day on 18 March, Northamptonshire Safeguarding Children Board (NSCB) have launched a major county-wide campaign to tackle child sexual exploitation (CSE).
The campaign, funded by Northamptonshire Police, will help people across the county to recognise the signs of CSE, with a plea to ‘say something if you see something.’
The campaign will see powerful adverts played over the next three months on Four Counties Heart Radio as well as traditional adverts on billboards and bus sides.
In addition, the campaign directly targets young people using across social media and Digital Audio Exchange (DAX) so that young people using Facebook, Twitter and Spotify are exposed to the adverts. Some children do not see themselves as victims of CSE, and the campaign aims to speak directly to those who might themselves be victims or who might see the signs in somebody in their peer group.
New RISE leaflets are being produced with targeted messages for taxi drivers and hoteliers as well as note cards for police officers to make them aware of the signs of CSE.
Assistant Chief Constable Ivan Balhatchet, who chairs NSCB’s CSE and Missing Children Sub-Group, said: “We have looked at learning across the country and we are challenging ourselves to do more to protect victims and tackle perpetrators. The country as a whole has been too slow in dealing with this and we all need to open our eyes to this appalling abuse of children.
“We need to change culture in society and we encourage everyone to report signs of Child Sexual Exploitation. Our message in the campaign is ‘say something if you see something’, there is no greater priority for Northamptonshire Police and its partners.”
Last updated: 20 March 2015